Rise of the Micropreneur

by Steve Livingston on February 16, 2010

Entrepreneurs are the lifeblood of our economy. Especially those entrepreneurs who are prepared to pick up their bat and start again after a successful exit or business failure – they are often referred to as serial entrepreneurs.

But there may now be a new kid on the block…

The Micropreneur

The Micropreneur is a different sort of entrepreneur. They start and build lots of small businesses normally simultaneously. There is also no overriding aim to build a large business. Being small is ideal. Being a microbusiness is key. This has the following advantages:

  • Lean infrastructure e.g. fewer employees, small / shared office space etc
  • Technology-driven to increase speed and maintain low costbase
  • Networked relationships to outsource non-core activities
  • Flexible, nimble, adaptive ready to jump on the next idea, opportunity or trend
  • Cross-pollination of ideas between microbusinesses
  • Getting started doesn’t cost much
  • Failure doesn’t cost much

Microbusinesses run by Micropreneurs are on the increase and it is easy to see why. For example, why settle for a 9-5, 5 day -a-week business when you could juggle 3-5+ exciting small businesses instead. This also spreads the risk should one business fail.

For those employees who view the alternative of being an entrepreneur as risky, being a micropreneur could be the perfect antidote.

Likewise for those investors who view business angels as big risk-takers, being a microangel that invests (say £1k – £20k) in these fast growth, nimble businesses could provide an exciting opportunity as well as supporting some of our best and innovative talent.

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